Efficient Signaling

Distributing profit participating artist tokens to supporters gives artists an easy and strong signaling instrument that they believe in the support of a person or organization in the long run. In the past, artists regularly sold artworks at heavily discounted prices or even made them a gift to achieve the same signaling effect. A timely and costly approach that is difficult to be scaled and regularly comes with the risk of devaluing one's own creative work. Distributing artist tokens provides a secure, convenient and scalable alternative for artists to signal who they want to keep as supporters in the long run.

On the other hand, acquiring and holding artist tokens give supporters and potential collectors an efficient instrument to trustfully signal their interest in an artist and conviction in the long-term success by holding the respective artist token.