Price Transparency

Price transparency is achieved by enforcing on-chain settlement of artwork transfers. The entire transaction history in an artwork being publicly transparent guarantees that potential buyers can incorporate the entire price history into their purchasing decision. We acknowledge that full price transparency is usually not given in today’s art market and that there might be market participants who are not appreciating additional transparency. However, as said before, Improved price transparency significantly reduces the options of informed market participants to monetize their information advantage. Consequently, most market participants will benefit from price transparency, while rent-seeking, dishonest market participants suffer from the usage of ALLOVR. This self-selection process towards honest market participants is beneficial to the entire art community and market.